Wednesday, 12 August 2015

FMP: Operand Conditioning

I have mentioned Operand Conditioning in the last post, saying some products or services use this technique to change one's behavior. The principle seems pretty simple but I think it is still worthwhile to explore the technique further.





Operand conditioning is a learning process in which behavior is sensitive to, or controlled by its consequences. For example, a child may learn to open a box to get the candy inside, or learn to avoid touching a hot stove. In contrast, classical conditioning causes a stimulus to signal a positive or negative consequence; the resulting behavior does not produce the consequence. For example, the sight of a colorful wrapper comes to signal "candy", causing a child to salivate, or the sound of a door slam comes to signal an angry parent, causing a child to tremble. The study of animal learning in the 20th century was dominated by the analysis of these two sorts of learning, and they are still at the core of behavior analysis.


In an other words, Behaviors have consequences, there are two main types of consequences: Reinforcement and Punishment, each one of them has two types of consequences: Positive and Negative. Reinforcement is to increase the tendency of the target behavior will occur, Positive Reinforcement is to add an extra thing to increase the possibility, I.e. rewards. Negative Reinforcement is something that it's been taken away in an effort to increase the tendency of target behavior occurs, I.e. completing target reinforcement will remove any warning sounds/sights.

Punishment on the other hand, is to decrease the target behavior will occur again, same with reinforcement, Positive Punishment is adding something, Negative Punishment is to take something away.

So what product uses Operand Conditioning to change your behavior, Nike Run app is a pretty good example. The app tracks your work out duration and distance and over pace, when you meet a certain level you can unlock the "trophies" to honor your effort. this is, to me, a straight Positive Reinforcement. By rewarding you "achievements" (trophies) to increase the tendency of "target behavior" (working out)

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