Wednesday 8 October 2014

Affordance

Today, in the morning we gave the group self-introduction just to get to know each other, its quite fascinating to know that many people in the groups possess many different skills in terms of art and design, But what`s important about today is the topic we talked and given task to complete.

Affordance is the main topic for today. Many years ago before I came to the england, I read this book about industrial design, which does include Affordance in the book. I was inspired by it yet did not really realize it`s full meaning until today. Affordance is kind of message which the object send to the user.
Johnathan Ive said in the documentary film "Objectified" once said " When you seeing an object, you make so many assumption about that object in seconds, what it does, how well it`s gonna do it, how much you think it should cost. The object testified to the people who conceived it, developed it, manufacture it."
Which means that we are making options on the object`s functionality, how well it`s going to perform and how easy it is for people to use.

We learnt that there are number of factors which decided an object/service`s affordance. The relationship between the product/service and the users, visual clue or non-visual clue upon the operation of the product or service, mapping between control and function, conceptual model and feedback of product and service. 

And we were given a task to find an example of each affordance(High/ Low/ Fault(Placebo)/ Hidden/ Anti) for next week`s critique.  


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